So what can we learn from our textbook chapters, Once Upon a Dime, Bob’s Jeans case study, the Ad & the Ego, or the stock market (ticker) that relates to our foundations? What is/are the value equation (utilities) that makes your Capstone company work? What does it supply? What creates demand? What are the competitive forces in the marketing place? How does your company “win” against its competition? Are there examples of social responsibility demonstrated by this company?
Be sure to incorporate these thoughts into your Capstone presentation. Reply with any questions you might have the would benefit the learning of others in the class.
